How We Scaled Galaxy Lamps from $100K to $20 Million

At themrktinggroup, we specialize in helping brands grow through data-driven strategy, creative storytelling, and performance marketing. One of our best examples of this approach is Galaxy Lamps, a brand we helped scale from $100,000 in early sales to more than $20 million in global revenue.

When we began working with Galaxy Lamps, the product already had potential and a small but passionate audience. What it lacked was structure, creative direction, and the systems needed to scale worldwide. Within a few years, it became a global eCommerce brand, shipping to over 100 countries and featured across major creator channels.

Here’s how we made that happen.

1. Building the Foundation: Brand, Story, and Identity

Before increasing ad spend or pushing new traffic, we focused on the story behind the product. Galaxy Lamps wasn’t just a light. It was an experience. It represented atmosphere, mood, and emotion.

We rebuilt the brand identity around that feeling. From the website and copy to the packaging and post-purchase experience, everything was designed to create a sense of wonder.

By selling a feeling instead of just a product, we increased perceived value and improved conversion rates across every platform.

2. Creative That Converts

Once the foundation was in place, we focused on creative. In modern marketing, creative isn’t just design. It is the strategy.

We tested hundreds of ad variations and content styles including lifestyle imagery, cinematic videos, user-generated content, and motion graphics. Every asset was guided by real data. We refined thumbnails, hooks, and messaging based on what caught attention and what led to actual sales.

This constant testing cycle became the engine that powered growth across Facebook, TikTok, and YouTube.

3. Influencer Marketing at Scale

YouTube creators played a major role in scaling Galaxy Lamps. Instead of paying for one-time posts, we built a repeatable system for identifying, negotiating, and tracking influencer partnerships.

We partnered with channels that shared Galaxy Lamps’ audience such as tech reviewers, lifestyle creators, gamers, and relaxation content creators. Each integration was designed to feel natural and authentic, allowing creators to tell the brand story in their own voice.

This approach created both immediate sales and long-term brand recognition, turning influencer marketing into one of the company’s most profitable channels.

4. Paid Ads and Performance Marketing

Behind the scenes, our team managed a complete performance marketing system across Meta, Google, and TikTok.

We tracked every stage of the funnel, analyzing metrics such as CPMs, CTRs, and conversion rates. Using this data, we refined creative direction, copy, and audience targeting to maximize results.

This balance of creativity and analytics allowed us to maintain strong returns on ad spend while scaling budgets into seven figures.

5. Operations, Logistics, and Retention

True scale requires more than great marketing. It needs systems that can support growth.

We helped streamline Galaxy Lamps’ supply chain, partnered with reliable fulfillment providers, and introduced automation for customer support and order tracking.

To improve retention, we built post-purchase email flows, loyalty incentives, and product bundles that increased lifetime value and kept customers coming back.

6. The Results

By aligning branding, creative, influencer partnerships, performance marketing, and backend operations, we helped Galaxy Lamps grow from $100K to more than $20 million in global sales.

The brand became recognized around the world for its design, storytelling, and customer experience. It proved that when creativity and strategy work together, growth becomes predictable and scalable.

7. What This Means for Your Brand

At themrktinggroup, we use the same proven growth systems that helped Galaxy Lamps succeed.

We combine creative direction, paid media management, influencer strategy, and conversion optimization to build complete ecosystems for sustainable, long-term growth.

If you’re ready to grow your brand the way we grew Galaxy Lamps, we’d love to help you make it happen.